When you hear the name Sofía Reyes, you’re hearing more than just another Latin pop artist. You’re hearing the voice of a new generation of musicians who blend cultures, languages, and genres to create something uniquely global. Born in Monterrey, Mexico, Sofía Reyes has captured the world’s attention with her vibrant personality, multilingual songs, and unforgettable hits like “1,2,3” and “R.I.P.”
Let’s dive into her journey — from her musical beginnings to her rise as one of Latin America’s most influential artists today.
Early Life: A Young Girl with Big Dreams
Sofía Reyes was born Úrsula Sofía Reyes Piñeyro on September 25, 1995, in Monterrey, Nuevo León, Mexico. From an early age, she showed a passion for music, learning to play the piano and writing songs before she was even a teenager.
At just twelve years old, Sofía started posting cover songs on YouTube. Her natural talent and confident stage presence quickly drew attention. Those early videos would become the foundation for her career — a perfect example of how modern artists can use digital platforms to launch their dreams.
Her parents, recognizing her potential, supported her passion wholeheartedly. That encouragement gave her the courage to pursue music professionally and move beyond her hometown to seek bigger opportunities.
Breaking Into the Industry
Sofía’s big break came when she was discovered by Prince Royce, a well-known Latin artist and producer. He signed her to his independent label, D’León Records, in partnership with Warner Music Latina. Sofía became the first artist signed under that label — a major achievement for someone still in her teens.
Her debut single, “Now Forever”, featuring rapper Khleo Thomas, was released in 2013. It wasn’t a massive commercial hit, but it marked the start of something important: her presence in the Latin pop scene.
In 2014, she released “Muévelo” featuring Wisin, which gained significant attention and climbed the Latin Pop Charts. The energetic blend of reggaetón and pop hinted at the signature sound she would later perfect — a mix of Latin rhythm, pop sensibility, and global flair.
The Breakout: “1,2,3” and Global Fame
Every artist has a defining moment, and for Sofía Reyes, that moment came with the release of “1,2,3” in 2018. The catchy collaboration with Jason Derulo and De La Ghetto became an international sensation.

The track’s bilingual lyrics, fun beat, and playful video helped it rack up hundreds of millions of streams across digital platforms. It perfectly represented Sofía’s ability to blend English and Spanish seamlessly, appealing to both Latin and global audiences.
Following that success, she continued to break barriers with “R.I.P.”, featuring British pop star Rita Ora and Brazilian powerhouse Anitta. The trilingual collaboration — in English, Spanish, and Portuguese — showcased her fearless approach to music and her commitment to cultural inclusivity.
Albums and Musical Evolution
Sofía released her debut album, Louder!, in 2017. The project featured a mix of upbeat pop tracks and emotional ballads, cementing her reputation as a versatile artist. Songs like “Sólo Yo” (with Prince Royce) and “Conmigo (Rest of Your Life)” displayed her ability to balance pop melodies with Latin rhythms.
Over time, her music has evolved to include more personal themes and experimental sounds. Her later singles and 2023 release Milamores reflect emotional depth and musical maturity — proving that Sofía is not just a pop star, but an artist constantly growing and redefining herself.
A Style That Crosses Borders
A Fusion of Sounds
What makes Sofía Reyes stand out in today’s crowded pop landscape is her ability to fuse multiple styles effortlessly. Her sound moves between Latin pop, reggaetón, R&B, and electronic influences. This versatility keeps her music fresh and globally appealing.
Bilingual Magic
Another key to her success is her bilingualism. Sofía often switches between Spanish and English in her songs, making her relatable to a wide range of fans. Tracks like “1,2,3” and “R.I.P.” are great examples of how she uses both languages to connect across cultures.
Staying True to Her Roots
Despite her international fame and time spent in Los Angeles, Sofía remains deeply proud of her Mexican heritage. She often celebrates her culture in her visuals, interviews, and lyrics. Her authenticity and warmth make her one of the most relatable figures in Latin pop today.
Powerful Collaborations and Industry Impact
Sofía Reyes is no stranger to collaboration. Beyond Jason Derulo, Anitta, and Rita Ora, she’s also worked with artists such as Prince Royce, Reik, and Becky G. These collaborations have allowed her to expand her musical reach and experiment with different genres and sounds.
But her influence goes beyond music. Sofía has been featured in global campaigns for major brands, appeared on magazine covers, and used her platform to advocate for self-love and emotional wellness — subjects she often speaks about in interviews.
Her story is particularly inspiring for young Latin artists trying to break into global markets. She’s proof that you can stay true to your culture while reaching international success.
Lessons from Sofía Reyes’s Journey
There’s a lot aspiring musicians and entrepreneurs can learn from Sofía’s path:
- Start early and stay consistent. Sofía began young and never stopped honing her craft.
- Leverage digital platforms. Her YouTube beginnings demonstrate the power of online exposure.
- Collaborate strategically. Working with artists from different backgrounds expanded her audience.
- Embrace authenticity. Her pride in being Mexican makes her relatable and admired worldwide.
- Keep evolving. Sofía’s ability to adapt musically and personally is key to her longevity.
Her career is a testament to resilience and adaptability — two traits essential for success in today’s fast-changing music industry.
Challenges and Growth
Like any artist, Sofía has faced challenges along the way. Moving from Mexico to the U.S., navigating the pressures of fame, and maintaining creative control in a competitive industry are all part of her story.
In recent interviews, she’s opened up about personal struggles and how she views challenges as opportunities for growth. That vulnerability has only deepened her bond with fans, showing that behind her bright pop hits is a grounded, thoughtful person.
The Future of Sofía Reyes
As she continues to evolve artistically, Sofía Reyes shows no signs of slowing down. She’s exploring new musical directions, experimenting with sounds, and collaborating with artists from around the world. Her focus on inclusivity, empowerment, and cultural pride ensures that her music will continue to resonate across generations.
Whether she’s singing in Spanish, English, or Portuguese, Sofía Reyes represents a new kind of pop star — one who understands that music today transcends borders.
Conclusion
Sofía Reyes is much more than a rising Latin pop star — she’s a global artist redefining what it means to make music in a multicultural world. From her early YouTube covers in Monterrey to international hits played on every continent, her story is one of passion, persistence, and authenticity.
Her journey reminds us that success doesn’t come overnight; it’s built on dedication, adaptability, and staying true to who you are. Whether you’re a fan discovering her songs for the first time or an aspiring artist looking for inspiration, Sofía Reyes’s career offers powerful lessons on how to dream big and make it happen.
