Ana Gastélum is a Mexican lifestyle vlogger and social‑media creator known for her content around family, celebrations, travel and everyday joy. According to profile summaries, she was born on May 23, 1997, in Mexico and built a large Instagram following under the username @anagastelumc. (Famous Birthdays)
Her content emphasizes upbeat, relatable moments—birthday parties, décor, surprise events, friendship snapshots—and she has been recognized by industry platforms for her appeal in the lifestyle niche. (Favikon)

Early Life & Career Beginnings

While full biographical details are limited publicly, we know that Ana’s early social‑media activity began around 2016 when she launched her Instagram account. (Famous Birthdays) She gained traction by sharing images and videos of travel, fashion and family gatherings.
From the Favikon profile: her style is centered around “turning ordinary moments into visual celebrations,” such as themed outfits and festive décor, which set her apart in the lifestyle creator category. (Favikon)

Social Media Reach & Content Style

Ana’s appeal lies not just in her follower numbers but in her tone and aesthetic. Some highlights:

• Her Instagram feed features vibrant, cheerful imagery often tied to celebrations, trips, and friends/family moments. (Favikon)
• On YouTube, she reportedly produces longer‑form vlogs focused on occasions—birthdays, trips, surprises—giving viewers a sense of being part of her life. (Favikon)
• According to reports, she has amassed millions of followers on Instagram and TikTok, making her a significant influencer in the Spanish‑speaking lifestyle space. (Famous Birthdays)

Her content often resonates because it feels genuine—she avoids over‑edited images and instead captures laughter, candid moments and decorations with a warm, colorful feel. This helps give her an image of accessibility and fun rather than high‑gloss perfection. (Favikon)

Major Moments & Public Highlights

Here are some significant moments in Ana Gastélum’s public trajectory:

Growth and Influence

• Her profile on FamousBirthdays lists her as having launched her Instagram account in 2016 and reaching over 4.3 million followers. (Famous Birthdays)
• She was featured in influencer‑analysis platforms as having an “influence score” placing her among the stronger lifestyle creators in Mexico. (Favikon)
  

Controversy and Absence from Social Media

• In January 2025, panfletos (leaflets) thrown from aircraft in Culiacán alleged ties between Ana Gastélum, other influencers and the criminal group Los Chapitos. The leaflets named her and family members in connection with alleged money‑laundering. (infobae)
• On March 28, 2025, her brother‑in‑law (via her partner) was killed in Ensenada, Baja California. Following that incident, Ana removed all her Instagram posts and halted public activity. (infobae)
• On June 8, 2025, she posted a TikTok explaining her absence: she said she felt panic, confusion, and didn’t know how to return to posting, which is why she deleted her content. (infobae)

These events created a pivot in her public image—from active lifestyle creator to someone navigating serious personal and external pressures.

Professional & Personal Details

Personal Life
Ana Gastélum is reportedly in a partnership with Kevin Castro, a member of the “Toys” influencer family. This connection ties her into a prominent social circle of Mexican digital creators. (quinto-poder.mx)
Her origin city is cited as Culiacán, Sinaloa in several profiles. (infobae)

Brand and Influencer Work
Thanks to her large following and credibility in the lifestyle niche, she presents potential for brand collaborations—especially those targeting Spanish‑speaking young women interested in travel, décor, family lifestyle and celebrations. Her appeal: warmth, authenticity and family‑friendly content.

How Her Story Offers Lessons for Influencers

Ana Gastélum’s experience provides several takeaways for aspiring creators:

• Authenticity Matters. Her style is less about perfection and more about moments of joy—this resonates with audiences.
• Consistency + Niche. Her focus on celebration, décor, and family differentiates her.
• Visibility & Risk. High follower numbers bring visibility—and scrutiny. Her connection (real or perceived) to controversy shows how influencer lives intersect with broader social issues.
• Mental Health & Breaks. Her candid explanation for deleting posts (“entered into panic”) reminds us creators are human and may need breaks.

What’s Next for Ana Gastélum?

While her immediate future appears slowed down due to personal and external challenges, some likely paths forward:

• A gradual return to content, possibly more introspective or with changed focus (mental health, life transitions).
• Brand collaborations that leverage her large archive of lifestyle‑content and loyal followers.
• Potential diversification into longer‑form media (YouTube series, podcasts) to deepen connection rather than just quick posts.
• A move toward personal storytelling—she has the material (family, travel, setbacks) to create powerful narratives.

Conclusion

Ana Gastélum stands as an example of a modern digital creator whose brand was built on joy, family, travel and lifestyle. She shows how someone can rise quickly on social media through authenticity and relatability—but also how that visibility comes with pressures and potential risks.
Her story is still evolving. Whether she returns stronger than before or pivots into a new chapter, she remains a noteworthy figure in the Mexican influencer landscape.

If you like, I can pull together a full timeline of her social‑media posts, showcase top‑performing videos, or analyze the impact of controversy on influencer careers using her as a case study.