If you were active on TikTok in 2020, you probably saw viral dance trends, pranks, and collaborations from a group called the Sway House (also known as Sway LA). But who were these members, and where are they now? In this article, we’ll take a deep dive into the Sway House members — their journey, their conflicts, and what they’re doing today.
What Was the Sway House?
The Sway House was a TikTok “content house” — a collective of influencer creators living together — launched in January 2020 by TalentX Entertainment. The goal was simple: create viral content, grow each other’s audiences, and monetize through brand deals, music, and merchandise.
At its peak, the Sway House resided in a luxurious Bel Air mansion in Los Angeles. Their model was similar to other famous TikTok collectives like the Hype House, but Sway was known for its bold, edgy, and sometimes controversial reputation.
However, by early 2021, the Sway House officially disbanded. The mansion closed its doors, but the friendships, rivalries, and creative collaborations that started there continue to shape TikTok culture today.
Who Were the Sway House Members?
Over its lifespan, Sway House had a rotating roster of popular creators. Here’s a breakdown of the most notable members, their personalities, and what they’re known for.
Founding and Core Members
- Bryce Hall
Often seen as the unofficial leader of Sway House, Bryce Hall was known for his bold personality, controversial pranks, and larger-than-life presence. He had a huge following before Sway, and his influence helped launch the house into mainstream attention. After Sway, Bryce moved into boxing, podcasting, and entertainment ventures. - Josh Richards
A co-founder of Sway House, Josh combined charm, humor, and business acumen. Beyond being a TikTok star, he built a career as an entrepreneur and investor, co-founding several companies in the social media and energy drink space. - Griffin Johnson
Known for his good looks and laid-back demeanor, Griffin was one of the more grounded members. While he participated in group videos and pranks, he often took a more mature, balanced approach to fame. - Jaden Hossler (JXDN)
Jaden was one of the breakout stars of the house who successfully transitioned into music. Under the stage name JXDN, he signed with a major label and became a rising pop-punk artist. - Anthony Reeves
Often quieter than some of his housemates, Anthony contributed to the group’s charm through his humor and relationships with other TikTok creators.
Later and Supporting Members
- Kio Cyr
Kio joined later in the group’s timeline and quickly became a fan favorite for his charisma and relatable content. - Quinton Griggs
Known for his distinct fashion sense and style, Quinton added diversity and creativity to the group. - Blake Gray
Blake became one of the most recognizable faces of the Sway House. His consistency and fashion sense helped him grow an independent following beyond the group. - Noah Beck
Noah joined slightly later but quickly rose to superstardom. His clean image and positive energy contrasted with some of the group’s wilder antics, making him a go-to influencer for brands and mainstream media.
Drama, Feuds, and Turning Points
A big reason Sway House gained so much attention was the constant drama surrounding it. From public feuds to viral controversies, the group lived life on the edge — and their followers loved it.
- Feud with Hype House
One of the most talked-about rivalries on TikTok was between the Sway House and the Hype House. The tension between the two groups created endless speculation, memes, and even diss tracks. - Party and Legal Controversies
During the height of the pandemic, the group came under fire for throwing massive house parties in Los Angeles. The backlash was so intense that the city eventually shut off utilities at their mansion. - Internal Conflicts and Breakups
As fame grew, so did personal tensions. Some members wanted to focus on content, others on business or music. Jaden and Josh’s public falling-out in 2021 marked one of the group’s most emotional splits, tied to personal relationship drama.
Despite the controversies, the Sway House kept fans entertained — and in the influencer world, attention is currency.
Case Study: Noah Beck’s Rise from Sway House to Stardom
Among all Sway House members, Noah Beck’s trajectory stands out. When Noah joined, he wasn’t a household name. But within months, he became one of TikTok’s fastest-growing stars.
His success can be attributed to three key factors:
- Strategic Collaborations: Noah frequently appeared in videos with Bryce Hall, Blake Gray, and other top creators, helping him grow his exposure exponentially.
- Clean Reputation: Unlike some of his housemates, Noah stayed out of major controversies, earning credibility with brands and fans alike.
- Diversification: After Sway disbanded, Noah ventured into modeling, acting, and high-end brand campaigns — even appearing in major fashion magazines.
Noah’s rise shows how a creator can leverage group fame into an individual, long-term career.
Where Are the Sway House Members Now?
Even though the Sway House no longer exists, its members have continued to evolve and succeed in various ways:
- Bryce Hall is pursuing entertainment, acting, and combat sports while maintaining an active social media presence.
- Josh Richards has become a major entrepreneur and investor in digital media.
- Griffin Johnson continues to create content and explore acting opportunities.
- Jaden Hossler (JXDN) has built a strong career in the music industry, touring and releasing hit singles.
- Anthony Reeves, Kio Cyr, and Blake Gray remain active influencers, working with fashion brands and lifestyle companies.
- Noah Beck has successfully transitioned into modeling and international brand endorsements.
- Quinton Griggs has shifted focus toward creative projects and fashion collaborations.
In 2025, several former members even reunited briefly for a nostalgic 72-hour content collaboration, sparking excitement among long-time fans. While it wasn’t a full revival, it showed how much the bond between them — and their audience — still remains.
Lessons from the Sway House Phenomenon
The story of the Sway House is more than just TikTok history — it’s a case study in the modern influencer economy. Here are a few lessons from their rise and fall:
- Collaboration builds reach: The group’s strategy of cross-promotion accelerated each member’s growth.
- Drama drives engagement: Controversy helped them stay in headlines — but it also made their fame volatile.
- Personal branding matters: Members who built distinct personal brands (like Noah and Josh) adapted better post-Sway.
- Fame is fleeting without direction: Some members struggled after the group disbanded, highlighting the importance of long-term strategy.
Conclusion
The Sway House was more than a group of TikTok creators — it was a cultural phenomenon that defined an era of online entertainment. From the viral dances to the endless drama, Sway House symbolized the chaotic, fast-moving world of Gen Z fame.
While the mansion doors have long closed, its legacy lives on through its members — Bryce Hall, Josh Richards, Griffin Johnson, Jaden Hossler, Anthony Reeves, Kio Cyr, Quinton Griggs, Blake Gray, and Noah Beck — each of whom continues to shape the influencer landscape in their own unique way.
